Massenez and Gastronomy, a story of tastes!
It is from the 3rd generation in the 50’s, with Gabriel Eugène Massenez, that the Distillerie Massenez will experience a real boom. At the same time precursor and visionary, Gabriel decided to see things in a big way and to develop his brand in the high gastronomy, in particular in the famous Grandes Brasseries Parisiennes: Flo, Bofinger, Pied de Cochon…
His relationship and the quality of his products allow him to work with the great starred Chefs of the time such as Bocuse, Verger, Troisgros, Lameloise, Haeberlin, Blanc…and some beautiful tables such as La Tour d’Argent, Maxime’s, Lenotre…
Paul Bocuse & Gaby Massenez
It’s a beautiful story of friendship between a group of friends who had the desire to succeed and the passion attached to their bodies! While many of them were just starting out in the business and often took over the family restaurant or bistro, Gaby sold them Eaux-de-Vie… Their common point, an unfailing passion, a desire to change the world. Their names were Haeberlin, Bocuse, Lameloise, Troisgros, Lenotre, Verger… and Massenez!
In the 1960s, these young Chefs revolutionised French gastronomy, notably under the guidance of Paul Bocuse, who already had an international vision at the time. Gaby followed the same trajectory and his reputation quickly made him known as far as the beautiful German starred restaurants such as that of Eckart Witzigmann, an influential pioneer restaurateur of French Nouvelle Cuisine in Germany, promulgated Cook of the Century by the famous guide Gault & Millaut.
as well as Paul Bocuse, Joël Robuchon or Freddy Girardet – all loyal customers and friends of Gaby Massenez.
It was Paul Bocuse who pushed Gaby Massenez to broaden her vision of export and to open up to Asia in particular. Bocuse highlighted the Chef’s profession and enabled French Cuisine to become a reference throughout the world.
Not only did he enable Chefs to be the Stars of today, but he did not hesitate to carry in his suitcases some very good French products in order to promote them on the export market. This was the case of Massenez Eaux-de-Vie! A true Ambassador, in the noble sense of the word, proud of the riches of his country and always ready to do anything for his band of friends…
